Essentiate Digital
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Your digital spend has no scoreboard

Get your digital maturity score across seven disciplines, with a senior strategist’s read on the three moves that matter.

A stage does not change on its own, the loop moves it.

1 Score
Your URL, scored across five surfaces
2 Gap
What it exposed, and what it might cost you
3 Plan
Three metrics, written into the contract
4 Move
Re-scored every month. You watch it move
1 2 3 4 Score Gap Plan Movement ↻

What do you actually get back?

One business day after you share your URL, you get a scored report and a written read from a senior strategist.

Your score

One number, and the five measures that make it up.

Your stage

Where your brand sits today on a five-stage scale, and what sitting there is costing you.

The three moves that matter

Ranked by what shifts the number fastest. Written by the strategist who read your site.

Who should do them

Some of these you can fix in-house. Some your current agency should already be doing. We will tell you which.

How is the digital maturity score calculated?

The score is rule-based. We run the same five checks on every brand, in the same order, weighted the same way. A senior strategist then reads the output and writes the interpretation with data.

Technical health

Speed, Security, Mobile behaviour, Core Web Vitals.

Search

Technical setup, on-page quality, keyword coverage against your category.

Content

Volume, consistency and depth, measured against the brands you compete with.

Demand

Paid and organic channels, and whether they connect to anything.

Answer-engine visibility

Do AI assistants and agents name your brand when someone asks a question in your category.

We publish the method because a number you cannot check is not accountability.

What are the five digital maturity stages?

Every brand we score lands in one of five stages. The stage tells you what to fix next.

Presence

Website live. Social handles claimed. You exist online, and little else is connected.

Active

Content is going out. Ads are running. Conversions are inconsistent and attribution is guesswork.

Structured

A real strategy is in place. Channels talk to each other. The customer journey is active.

Optimised

Growth is measurable and improving. Return on spend is tracked. Decisions come from data.

Mature

Marketing runs as a system. Revenue is predictable.

Why one team instead of four vendors?

Growing a mid-size brand takes seven disciplines. Bought separately, that is four or five contracts and a coordination job nobody is paid to do. Here is what changes when they sit under one team.
Separate retainers The Growth System
Contracts Four or five One
Reporting Four formats, four versions of the truth One scorecard, the number first
Coordination Yours, unpaid Your strategist’s, named
Accountability Channel metrics that stay green One score, re-measured every quarter
When something breaks Nobody owns it One team owns it
You are weighing us against an expensive hiring plan, or as an agency coordinator.
View Plans

Where the AI works and people decide

Every agency now claims to be AI-powered. We publish the division of labour instead, so you know exactly what you are paying for.

What our AI does

  • Monitors your site, security and Core Web Vitals continuously
  • Runs technical search checks and surfaces issues before they cost you rankings
  • Produces first drafts, variants and creative starting points
  • Tracks whether AI assistants cite your brand for category questions
  • Assembles your monthly scorecard from live data

What we do

  • Set your strategy
  • Write the final version of anything that carries your name
  • Decide what gets published, and when
  • Read your score and tell you what it means
  • Talk to you. Your strategist does that, and you know them by name
The AI absorbs the repetitive load. Senior people keep the judgment.
E

The work that moves a brand comes from a thinking partner, not a task list. On the Growth System, the person who wins your trust is the person who runs the work.

1

Team, one accountable number

10

Brands on the roster, never more

7

Disciplines under one subscription

90 Days

Your score moves in 90 days, else the next month is on us

At kickoff we agree three measurable metrics from your maturity audit and write them into the contract. If they have not moved by day 90, else the next month is on us. We can make this promise because the score is rule-based and measured the same way every time. 

What happens after I get my score?

One

You get the report.
Free and yours to keep.

Two

If you want to talk it through, twenty minutes with the strategist who read your site.

Three

If the fixes are bigger than your current setup can carry, we show you the subscription.

We would rather tell you to keep your current agency than sell you a plan you do not need.

What does the Growth System cost?

Growth Pro is ₹48,000 a month plus GST. Growth Premium is ₹88,000 a month plus GST. Both cover seven disciplines under one team – Website and technical care, search, content, social, creative, paid media and strategy. Three months minimum, then extendable monthly.

Growth Pro Plan

For brands at stage 1 or 2

₹48,000

/month + GST
Billed monthly · 3 months minimum, then monthly rolling
  • Maturity scorecard: full audit at kickoff, re-scored every quarter
  • Website & tech care: uptime, security patches, fixes, Core Web Vitals
  • SEO: technical and on-page, 10 keywords, monthly sprint
  • Content: 4 pieces per month and 2 blogs
  • Social: LinkedIn plus one channel, 8 posts per month
  • Creatives: 8 per month
  • Paid media: account setup and audit included
  • Strategy: monthly 60-minute call with your strategist
  • Reporting: one-page monthly scorecard, the number first
Most complete

Growth Premium Plan

For brands at stage 3 or 4

₹88,000

/month + GST
Billed monthly · 3 months minimum, then monthly rolling

Everything in Pro plan, plus

  • Paid media managed: Google, Meta and LinkedIn
  • Content: 12 (pro+8) pieces per month plus lead-magnet assets
  • Social: 20 (pro+12) posts per month
  • Creative: 20 (pro+12) assets plus 2 short videos per month
  • AI & answer-engine visibility: quarterly tracking and optimisation
  • CRO: 1 new landing page
  • Strategy: dedicated senior strategist, fortnightly calls, quarterly growth sprint
  • SEO: Technical and on-page, 20(pro+10) keywords, link outreach
Ad spend stays your money, paid directly to the platforms. We never resell media. Anything outside these lists is quoted separately.

Start with the score.
The rest follows from it.

Share your URL. A senior strategist comes back within one business day with your maturity score and the three moves that matter. If we are the right fit, onboarding starts within a week. If we are not, you keep the diagnosis.

The questions you should ask us.

How is this different from the agency we already have?

Ask your current agency three things: your score, your movement on agreed metrics last quarter, and their AI division of labour in writing. We put all three in the contract. If they can match that, keep them, and we mean it.

One mid-level performance marketer costs more than Growth Pro and covers one discipline of seven. The subscription gives you all seven, senior strategy, and a number in the contract you can hold us to. The ten-brand cap is what keeps that possible.
Start with the free maturity score and the conversation that follows. It costs nothing and it is useful even if you never subscribe. That first step is the whole point of the score.
Maturity compounds and a project ends. After the first three months you can leave any month, so we re-earn the fee every quarter against a number you can see.
You were coordinating three or four vendors, which is a part-time job with no salary attached. This is one team, one scorecard and one accountable number. The coordinating disappears because there is nothing left to coordinate.
A waitlist opens in order of enquiry. The cap is real capacity and it protects the quality of every account, including yours. We would rather decline good brands than dilute the roster.
Essentiate Digital is a digital engagement consultancy in Adyar, Chennai. Your score is an analysis of your public website. We store your details only to send your report and speak with you, we never share them, and we comply with India’s Digital Personal Data Protection Act.
Essentiate Digital
Your all-in-one digital engagement partner. We diagnose first, then we build.

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