Plans FAQ

Being Online and growing online are different

One subscription for your full digital department [Technology, security, SEO, content, creatives, social and paid media]. “AI runs the system, Humans run the judgment”.

A system compounds it

The digital maturity score is the spine of everything we do. It defines the work done so far.

Score

Share your URL. Get your digital maturity score across website, SEO, content, demand and AI visibility.

Gap

A senior strategist walks you through what the score exposed, what it is costing you, and the moves that matter.

Plan

Choose the plans. We agree on measurable metrics at kickoff and they go into our contract.

Movement

Every month we re-score your brand. You watch the number move. That is our accountability.

Free. Your maturity score and a senior read, back within one business day. No spam, no obligation.

Where does your brand actually stand?

These five stages define what each level looks like in practice, and what it takes to move up.

Presence

Website live. Social handles claimed. You exist online, and little else is optimised or connected.

Active

Content is going out. Ads are running. Conversions are inconsistent and attribution is guesswork.

Structured

A real strategy is in place. Channels talk to each other. The customer journey is designed.

Optimised

Growth is measurable and improving. ROI is tracked. Decisions are data-driven.

Mature

Marketing runs as a system. Revenue is predictable. Every effort compounds on the last. This is the goal.

Compare us to your alternatives

Growing a mid-size brand digitally takes seven disciplines. There are three ways to buy them. Here is the honest math for each.

Comparison factor	Build in-house	External agencies	Our Growth System
Monthly cost	₹2.7 to ₹3.9 lakh in salaries for a five-person mid-level team, before tools and hiring time	₹95,000 to ₹2,35,000 across separate SEO, social, paid and content retainers	₹48,000 or ₹88,000, all seven disciplines in one fee
Coordination	A marketing manager you also have to hire and retain	You. Four contracts, four reporting formats, four versions of the truth	One team, one scorecard, one accountable number
Accountability	Annual reviews and attrition risk	Channel reports that all look green while revenue stays flat	Your maturity score, re-measured every month.

You are weighing us against an expensive hiring plan, or as an agency coordinator.

Two plans. Ten seats.

We cap the Growth System at ten active brands so every account gets senior attention.

Growth Pro

For brands at stage 1 or 2

₹48,000

/month + GST

Billed monthly · 3 months minimum, then monthly rolling

Maturity scorecard: full audit at kickoff, re-scored every quarter
Website & tech care: uptime, security patches, fixes, Core Web Vitals
SEO: technical and on-page, 10 keywords, monthly sprint
Content: 4 pieces per month and 2 blogs
Social: LinkedIn plus one channel, 8 posts per month
Creatives: 8 per month
Paid media: account setup and audit included
Strategy: monthly 60-minute call with your strategist
Reporting: one-page monthly scorecard, the number first

Growth Premium

For brands at stage 3 or 4

₹88,000

/month + GST

Billed monthly · 3 months minimum, then monthly rolling

Everything in Pro, plus

Paid media managed: Google, Meta and LinkedIn
Content: 12 (pro+8) pieces per month plus lead-magnet assets
Social: 20 (pro+12) posts per month
Creative: 20 (pro+12) assets plus 2 short videos per month
AI & answer-engine visibility: quarterly tracking and optimisation
CRO: 1 new landing page
Strategy: dedicated senior strategist, fortnightly calls, quarterly growth sprint
SEO: Technical and on-page, 20(pro+10) keywords, link outreach

Ad spend is always your money, paid directly to the platforms. We never resell media. Anything outside this grid is quoted separately, so the scope stays honest for both of us.

Here AI works and humans decide

Every agency now claims to be AI-powered. We publish the division of labour instead, so you know exactly what you are paying for.

What our AI does

Monitors your site, security and Core Web Vitals continuously

Runs technical SEO checks and surfaces issues before they cost rankings

Produces first drafts, variants and creative starting points

Tracks whether answer engines cite your brand for category questions

Assembles your monthly scorecard from live data

What we do

Set your strategy

Write the final version of anything that carries your name

Decide what gets published, and when

Invent a metric or a claim

Talk to you. Your strategist does that, and you know them by name

This is how the pricing works. AI absorbs the repetitive load, senior humans keep the judgment, and you get a full department at a fraction of the cost of hiring one.

E

The work that moves a brand comes from a thinking partner, not a task list. On the Growth System, the person who wins your trust is the person who runs the work.

1

Team, one accountable number

10

Brands on the roster, never more

7

Disciplines under one subscription

90 Days

Your score moves in 90 days, or we work free until it does.

At kickoff we agree three measurable metrics from your maturity audit and write them into the contract. If they have not moved by day 90, the next month is on us. We can make this promise because the score is rule-based and measured the same way every time.

Plan. Implement. Engage.

Maturity is a compound return on consistent, structured effort. The PIE framework is how we run every account, every month.

Plan
P

Deep discovery before anything is built. Your goals, your audience, the gaps your score exposed, and the market you compete in. Strategy is formed here.

Implement
I

We build, test and refine until every deliverable meets the brief. Performance checks at every stage, and structured launches with nothing lost in between.

Engage
E

We stay in after launch. Optimising, measuring and adapting so engagement compounds. Our accounts get better results in month twelve than in month one.

The questions you should ask us.

Why is it worth it?

Compare it to the alternative. One mid-level performance marketer costs more than Growth Pro and covers one channel of seven. A five-person in-house team runs ₹2.7 to ₹3.9 lakh a month before tools. The subscription gives you all seven disciplines, senior strategy, and a contractual number to hold us to.

How is this different from the agency we already have?

Ask your current agency three things: your score, your quarterly movement on agreed metrics, and their AI division of labour in writing. We put all three in the contract. If they can match that, keep them, and we mean it.

Does "AI-supported" mean juniors and a chatbot?

The AI list on this page is public and complete. Strategy, final copy and every publishing decision belong to senior humans, and you meet them by name. The AI absorbs monitoring and first drafts, which is exactly why the price is a fraction of an in-house department.

We tried outsourcing before. Coordination killed it.

You were coordinating three or four vendors, which is a part-time job with no salary. This is one team, one scorecard and one accountable number. The job of coordinating disappears because there is nothing left to coordinate.

Why a subscription instead of a project?

Maturity compounds and a project ends. The 90-day exit keeps us permanently accountable. After the first quarter you can leave any month, so we re-earn the fee every quarter with a number you can see.

Can we start smaller?

Yes. Start with the free maturity score and the strategist conversation that follows. It costs nothing, and it is genuinely useful even if you never subscribe. That first step is the whole point of the score.

What happens if you fill all ten seats?

A waitlist opens, in order of enquiry. The cap is real capacity and it protects the quality of every account, including yours. We would rather decline good brands than dilute the roster.

Who are you, and where is my data held?

Essentiate Digital is a digital engagement consultancy in Adyar, Chennai. Your score is an analysis of your public website. We store your details only to send your report and speak with you, we never share them, and we comply with India’s Digital Personal Data Protection Act.

Free · No obligation · 10 seats

Start with the score.
The rest follows from it.

Share your URL and a senior strategist comes back within one business day with your maturity score and the three moves that matter. If we are the right fit, onboarding starts within a week. If we are not, you keep the diagnosis.

info@essentiate.digital

+91 99404 40142

Adyar, Chennai

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Being Online and growing online are different

A system compounds it

Score

Gap

Plan

Movement

Where does your brand actually stand?

Presence

Active

Structured

Optimised

Mature

Compare us to your alternatives

Two plans. Ten seats.

For brands at stage 1 or 2

₹48,000

For brands at stage 3 or 4

₹88,000

Here AI works and humans decide

What our AI does

What we do

The work that moves a brand comes from a thinking partner, not a task list. On the Growth System, the person who wins your trust is the person who runs the work.

Your score moves in 90 days, or we work free until it does.

Plan. Implement. Engage.

Plan
P

Implement
I

Engage
E

The questions you should ask us.

Start with the score.
The rest follows from it.

Being Online and growing online are different

A system compounds it

Score

Gap

Plan

Movement

Where does your brand actually stand?

Presence

Active

Structured

Optimised

Mature

Compare us to your alternatives

Two plans. Ten seats.

For brands at stage 1 or 2

₹48,000

For brands at stage 3 or 4

₹88,000

Here AI works and humans decide

What our AI does

What we do

The work that moves a brand comes from a thinking partner, not a task list. On the Growth System, the person who wins your trust is the person who runs the work.

Your score moves in 90 days, or we work free until it does.

Plan. Implement. Engage.

PlanP

ImplementI

EngageE

The questions you should ask us.

Start with the score. The rest follows from it.

Plan
P

Implement
I

Engage
E

Start with the score.
The rest follows from it.